About Me
Why I Prefer Meta for Lead Generation & Results
I prefer Meta as a primary platform for performance marketing because it enables targeted reach, measurable optimization, and full-funnel lead nurturing — especially in sectors like real estate where trust-building and audience qualification are essential. In one campaign, the initial cost per lead was ₹100+, but through continuous optimization, creative variation testing, and customized audience segmentation (including location targeting, interest refinement, and lookalike audiences), I was able to reduce the cost to ₹48 per lead while improving lead quality and conversion readiness. Meta’s ability to combine visual storytelling with high-intent audience targeting and retargeting flows makes it a highly efficient channel for generating scalable, cost-effective, and conversion-focused leads.
Creative Social Media Post & Reel Design Execution
I develop concepts and visual content tailored to brand tone, audience behavior, and platform trends. My process includes theme planning, caption writing, design layout, and storytelling with visual elements to create posts and reels that not only look good but also perform. This includes promotional posts, educational content, testimonials, event announcements, and short-form video reels customized for Instagram, Facebook, and LinkedIn.
Work Experience
Panaroma Group | 2024 – 2025
I led end-to-end digital marketing operations focused on brand growth and lead generation. My role included managing SEO, Social Media Marketing, Google Ads, and Landing Page optimization to improve campaign performance and increase inbound inquiries. I collaborated closely with sales and internal teams to ensure marketing efforts were aligned with business goals.
PXG Partners | 2023 – 2024
I executed complete SEO strategies for IIT & NEET education training brands, including keyword research, technical audits, content alignment, and off-page optimization. My efforts resulted in improved keyword rankings, growth in organic traffic, and higher lead volume from non-paid channels.
Remedo Clintech Pvt. Ltd | 2022 – 2023
I managed social media and online branding for 20+ healthcare professionals, including doctors and clinics. I created targeted Google & Social Media campaigns, high-converting landing pages, and email outreach sequences using tools like Lemlist and Sendinblue. This helped improve appointment bookings and engagement across digital platforms.
Agio Support Solutions | 2021 – 2022
I handled multiple brand accounts across healthcare, crypto, and startup sectors, developing content calendars, creative concepts, ad messaging, and campaign strategies. I also collaborated with designers to ensure consistent brand identity and optimized campaigns for engagement and lead quality.
Dot Mappers IT Pvt. Ltd | 2020 – 2021
I worked on international SEO projects, where I ranked 100+ keywords in Google SERP Top 10, improving organic visibility and website traffic. I collaborated with content and web teams to ensure websites were structurally optimized and search-friendly.
Winning Streak | 2019 – 2020
Managed targeted political ad campaigns on Meta platforms, optimized audience segments, and executed content strategies to engage supporters and improve campaign visibility.